In this week’s planning and forecasting segment, we’re asking the question: how are you going to grow your business this year? If you don’t have an answer to that, then you need to engage in some strategy, planning, and forecasting. The steps growing your business, even after a pandemic, are the same steps as they were before. Let’s face it: a lot of us have faced disruption due to COVID-19. Some businesses excelled during COVID-19 and will actually face disruption afterward, after the clamour and the demand for their products has waned and they’ve staffed up to meet that demand.
Others were completely devastated, and if you’re still in business or if you’re going to start again, the steps for building back the business are exactly the same steps that you engaged in to build your business in the first place. You’re going to need to build a sales funnel. You’re going to need to utilize tools such as CRMs. You want to research your competition. Clever people will figure out clever ways to capitalize on the disruption, and the fact of the matter is, you will be better at it this time around because you’ve done it before. You know what worked and what didn’t work. At the end of the day, it’s going to be good old fashioned hard work that grows your business this year. You might be growing back. You might be trying to grow from where you were last year because you did will.
You might think about using a customer loyalty program or identifying new products and services. After the pandemic, and you hear the financial media talk about this all the time, at the end of the day, business is relatively straightforward. It’s simple to understand. Some of our processes get very technical, such as in digital marketing, but it’s ultimately trial, error, and hard work that makes a business grow. It takes long hours and working smarter, not harder, and it comes down to hiring good quality people.
You can check out a couple articles on this topic from Entrepreneur and Business News Daily if you want to learn more. If there’s any way we can help, we like to ask our clients, how can I serve you today? That’s our attitude. We’d be glad to work through your business problems with you, so reach out and let us know.