Category: Marketing and Sales Forecasting

In my last two posts, I have discussed the planning and process of forecasting for your business. Let me stress again how important it is to routinely engage in the process of imagining your business...

As part of a continuing series on forecasting, I've created 5 steps to help you build your own system! This is no theoretical list of steps... My steps have been developed from 30+ years of building...

Or perhaps I should ask: do you use forecasts? Asked still another way: Are you running your business, or is your business running you? We tend to tire of familiar sayings, but they are often true...